# About the Role
We are an emerging apparel/lifestyle brand transitioning from traditional retail into a stronger **e-commerce, digital marketing, and fulfillment operation**.
We are seeking a hands-on **E-Commerce & Digital Growth Manager** who can turn online attention into measurable **sales and revenue**.
This is **not simply a social media management role**. We need someone experienced in Shopify, paid advertising, customer acquisition, sales funnels, analytics, and conversion optimization.
The ideal candidate is a **strategist and executor** who can identify growth opportunities and take action.
### Key Responsibilities
* Manage and optimize our **Shopify store**
* Upload and merchandise products and inventory
* Optimize product listings, collections, and product pages
* Manage **Meta/Facebook/Instagram Ads**
* Manage and grow **TikTok Shop and TikTok Ads**
* Build and optimize landing pages and sales funnels
* Develop retargeting and abandoned-cart strategies
* Test ad creatives, audiences, messaging, and offers
* Monitor **ROAS, CPA, conversion rates, and online revenue**
* Assist with email and SMS marketing
* Create campaigns for launches, product drops, collaborations, and brand moments
* Create basic product photography and video content
* Respond to online customer inquiries
* Identify opportunities to increase sales and customer retention
### Ideal Candidate
You understand the difference between **getting likes and generating revenue**.
You should have:
* Hands-on **Shopify** experience
* Experience with **Meta Ads**
* Experience with **TikTok Shop and/or TikTok Ads**
* Strong understanding of e-commerce funnels and customer acquisition
* Experience with retargeting and conversion optimization
* Ability to analyze marketing performance and make data-driven decisions
* Strong online merchandising skills
* Excellent communication and problem-solving skills
* Ability to work independently and take initiative
Experience with **fashion, apparel, streetwear, lifestyle brands, Shopify growth, TikTok Shop, or e-commerce fulfillment** is a major plus.
### Portfolio Requirements
We want candidates who can demonstrate **real results**. Please provide:
* Shopify stores you have managed or helped grow
* E-commerce brands you have worked with
* Meta or TikTok advertising campaigns
* Advertising results and performance metrics
* Examples showing how your work increased traffic, conversions, sales, or revenue
**Candidates whose experience is primarily limited to social media posting are not a strong fit.**
### How to Apply
Please submit:
1. Resume
2. Portfolio or previous work examples
3. Shopify stores or brands you've worked with
4. Examples of paid advertising campaigns and results
5. Your experience with Meta Ads and TikTok Shop
6. A brief response to:
**How would you approach scaling an emerging apparel brand's online sales during your first 90 days?**
We are looking for a **builder, strategist, and executor** who knows how to turn traffic into customers and digital marketing into measurable revenue.
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